Let Us Build Your Online Course To Help You Monetize Your Book or Expertise
Only 25 spots now open to work with us one-on-one to develop a professional online video course you can offer
We'll do all the hard work — including the tech stuff!
FROM: Steve Harrison
Want to know one of the best ways to generate more revenue as an author, expert or entrepreneur?
Answer: Create an online course based on your book or expertise – a video program you can offer to your audience 24 hours a day, 7 days a week.
What do I mean by an “online course”?
I mean a structured presentation of your expertise – a series of short, focused videos arranged in “modules” that communicate your valuable knowledge to your audience.
I can’t stress enough how critical this piece of your work is.
Every day you're not offering an online course, you may be missing out on a major way to...
- Expand your impact by reaching more people online.
- Offer a digital product that complements your book or speaking engagements.
- Diversify your revenue streams without relying solely on book sales.
- Create a professional training program that positions you as a leading expert in your field.
We've Built & Sold Online Courses For Ourselves & Others... Now We Want To Help You
My brother and business partner Bill and I are best known as the publishers of Radio/TV Interview Report (RTIR), a resource producers use to find guests for their shows.
We’re also known for helping launch such bestselling books as Chicken Soup for the Soul, Rich Dad Poor Dad, Men Are From Mars, Women Are From Venus and the Dummies series.
But we also offer a lot of online training. And because offering online courses and training programs has helped us build our business, we’ve decided to help authors and experts like you diversify your revenue streams and help more people, too.
(I can't promise you any specific results... I just don't know your circumstances, and outcomes depend on your audience, your marketing, and many other factors. But I do know author-experts who have online courses are likely to have more impact than those who don't!)
We'll Pull Your Online Program Out Of Your Head, Produce It And Take Care Of All The Tech Work — All You Need To Do Is Deliver Your Material
We're so convinced online programs are a great avenue for increasing your reach and your income, we're working right now with 25 clients one-on-one to develop and launch an online course of their own.
That’s right. The same people who work with me to create and sell our successful online courses are going to work with you on YOURS.
Now, again—can I promise you’ll make the same kind of money I have? No. I can't promise any specific results. But I do believe a well-designed online course could be a valuable addition to your work as an author-expert.
The Proven Four-Step Process We'll Use To Create Your Online Course With You
As I said, having developed and sold successful online programs for years, I’ve learned quite a lot about what works and what doesn’t.
The successful process follows these four steps:
- Step 1 - Dial In Your Concept & Strategy
- Step 2 - Develop Your Content
- Step 3 - Record & Produce Your Content
- Step 4 - Make Your Course Available Online
Let's take a closer look at how this process works.
Here's An In-Depth Look At How We'll Develop And Launch Your Online Course
Phase 1: You Meet Your Producer — Your Personal Guide to a Marketable Online Course
As soon as you are accepted into the program, I will assign you to your Producer, one of my personally trained team members who’ll work with you to define your program and refine it until it’s a program you can SELL.
Phase 2: You and Your Producer Map Out Your Online Course for Maximum Effectiveness
You have to make so many decisions when planning an online course. Who is your target audience? How, concretely, will your course help them? How will you structure your information so it makes the most sense and the biggest impact? What marketable title will you give your course?
Your Producer brings his or her experience to the table to help you make the best decisions possible, giving your course a huge edge over others right from the start. If needed, we can even help you clarify exactly what your course will be about.
Phase 3: You'll Develop a Detailed Game Plan for Building Your Course
The decisions you make become the backbone of a strategy for precisely planning what shape your course should take. How many modules will your course contain? What will you say in each one? What resources, if any, beyond the videos should your course contain? Again, we'll be with you every step of the way, and can even do much of the work for you.
Concerned about scripting your course? Don't be! We can create a word-for-word script for you to follow or, if you prefer, come up with a bullet point outline for you to follow. Or, naturally, you're welcome to script your course yourself. Whatever you choose, we'll help you make sure you know what you're going to say well before you step in front of the camera.
By the end of Phase 3, you'll have a clear road map for turning your course into a marketable reality.
Phase 4: We'll Film Your Course Under Our Professional Video Team's Direction
The detailed outline or script we develop with you (or even for you) then becomes the backbone of your video shoot.
My team’s Video Director will record your program in my professional video studio in suburban Philadelphia, using high-definition cameras. You’ll come off looking like a real pro!
Want to See What Your Professionally Developed Online Course Could Look Like?
To hear the videos, be sure your speakers are on and click the image.
If you don’t want to appear on camera, you can record high-quality audio narration to go over sharp-looking slides, and your course could look like this:
To hear the video, be sure your speakers are on and click the image.
Can't make it to our studio? We can record your course remotely. We've got options that offer higher resolution than Zoom, and the quality is great!
However you choose to record, we will guide you through each step of the process.
Phase 5: You'll Get First-Rate Editing and Finishing Touches to Make Your Course Shine
As good as your presentation will be, your Video Director will edit and enhance the raw video and audio to make a finished product that truly stands out.
Working with your Producer to ensure the end result matches your initial vision, your Director will carefully edit what you recorded, making sure to strip out any flubs or false starts; organize it according to the detailed outline you signed off on; and create slides and bumpers needed to give it a smooth “flow.” They can add pictures of you or any other graphics you want. They’ll even design a logo for your final approval and guide you on possible color schemes.
If necessary, you can receive up to three rounds of revisions. We'll spend up to eight hours in the first round, four in the second, and two in the third.
Phase 6: You Review and Approve Your Course
Imagine how exciting it’ll be when a link to your finished video course shows up in your inbox for your review! Typically, you’ll be able to log in and look everything over within 45 days of your video shoot.
Phase 7: You're Ready to Start Selling Your Course!
Once you’ve approved your course, you’re ready to sell it! Our team will help you hook it up to your website and handle any tech stuff you can’t, or simply don’t want to be bothered with.
See how easy we make this whole process?
We’re able to make it as quick and painless for you as possible because we’ve been doing it for so long and so successfully. Our experience is going to launch you out of the gate with great odds of making your online course a big hit.
What Will Your Finished Course Look Like?
See For Yourself...
In the video below, my team's Video Director walks you through a sample from a course we completed for a satisfied customer. Take a look and see what you can expect your finished product to look and "feel" like. Ask yourself what kind of difference having a professional-quality course like this could make for YOUR business!
To hear the video, be sure your speakers are on and click the image.
Some Frequently Asked Questions... Answered!
How do I know my material is right for an online program?
If you can teach people how to do or experience something to make their lives richer, you’ve probably got a good idea for a course. On the other hand, it’s usually very difficult to create a successful course around a novel, memoir or children’s book.
What if I'm not good on camera?
With a little coaching from your Video Director, you’ll probably present far better on camera than you think you will.
But remember: You don't have to choose the on-camera interview option. You can narrate slides. That can be a very efficient and effective way to present information – I do it all the time in my online courses. We’ll help you get high quality audio to accompany your professional-looking slides for a seamless, powerful presentation.
Plus, if you want to be on camera part of the time and use slides part of the time, we can do that… it’s not an all-or-nothing situation.
What if I'm not really qualified to teach an online course?
You don’t have to be a professionally certified teacher or a college prof to teach an online course! If you know something other people don’t but would like to know… if you can do something other people want to know how to do, and are willing to pay money to learn… then you’re qualified! The internet has radically leveled the playing field when it comes to ongoing learning. People want to know what they want to know. They’re more interested in valuable, practical “how to” than academic theory or impressive formal credentials. Own your expertise and share it with the world.
What if I want to base my online course on my book, but I haven't gotten it published yet... or haven't finished writing it?
Basing an online course on your book is a great idea. Think of the head start you’ll have on narrowing down your topic and crafting your detailed outline. And it might actually even be BETTER if your book’s not out yet, because your course can help you create a ready-made market for it once it finally is out. And if you haven’t finished writing it yet? I always tell my clients they should be teaching their material first. That way they refine their material and can craft a far better book from it than they would have otherwise.
How long should my online course be? How many modules?
For best results, we recommend creating a course with three to six hours of video content, broken up into four to six modules containing three to six lessons of 10 to 30 minutes each. Including more than that will likely cost you sales and/or lead to customers wanting refunds because they feel it’s too much work to go through the whole thing.
I have too much content. How do I edit it?
Helping you narrow down what your course covers is part of our service. And if you still feel you have too much content, or want to include extra content, we suggest putting it in a "Bonus Content" area so you can avoid overwhelming your customers.
Can you include slides in my course as well as video of me talking?
Absolutely. We encourage you to do so. We’re happy to include up to 75 slides you provide. If you’d like us to create slides for you, we’re happy to create up to 24 at no extra charge.
What if I want an online course but can't start just now?
No problem. You can enroll in the program now and then take advantage of it when it’s a better fit with your schedule.
I can't or don't want to travel. Can I still take advantage of this service?
Yes! We can record a great-looking, great-sounding course for you remotely. Today's video conferencing technology is better than ever, and we will ship you, as part of your enrollment, a professional-grade video camera. You don't have to be stuck using your computer's built-in webcam or the cheap one you use just to chat with family and friends.
The camera we send you will be easy to install and use. We can even talk you through the process. We've used it successfully time and again with clients.
Why should I hire your team to do these things when I could do them myself?
But you haven’t done it yourself! If you had, or even thought you easily could, odds are you wouldn’t be reading this letter!
In my decade-plus of creating and selling online courses, I’ve learned (sometimes the hard way) it truly does take a committed team to pull this off. A producer, director, videographer, editor, copywriter, slide creator, proofreader, webmaster… Those are just some of the roles that have to be filled to make an online course a quality experience. And those are the roles we stand ready to fill for you.
But be careful: Not everyone who sells themselves as an expert in creating online courses has a solid track record of selling them.
We’ve quietly sold over $41 million in training programs online over the years. That figure does reflect years of effort and established audiences. But it also reflects the fact that we know what makes online courses effective and successful.
Let us to put our knowledge to work for you!
How Critical To Your Success Could Your Online Course Really Be? Ask Chicken Soup for the Soul co-creator Jack Canfield...
Jack Canfield, co-creator of the phenomenally popular Chicken Soup for the Soul series and the man behind 47 New York Times bestsellers, partnered with me and my team to create his first online course.
We can't guarantee similar results for every client, but Jack's online course helped establish him as an expert, reach more people, and generate more income.
Jack and I have done a lot of business together in the years since. He's even served as a compensated faculty member and affiliate for my programs.
Click below and hear how we helped Jack's first online program happen!
What Does This Custom Course Creation Service Cost?
Answer: Not much compared with the revenue and credibility a successful online program can produce!
I know people who charge $25,000 or more to help develop and set up online courses. Few (if any) of them have sold $41 million of their own training programs like my team and I have.
But because we know so many of you have good messages to get out into the world and we want to help you do that, we won't be charging $25,000.
To help as many authors and experts have online courses as we can, we've decided to offer this custom course-creation package for far less. Here are your two options...
OPTION #1
Four installments of $3,499 each, to be charged 31 days apart
OPTION #2
Save the most with a single investment of $12,997
We're positive you'll be glad you made this investment. But if, within 30 days of your enrollment and before video production starts, you decide it's not right for you, you can cancel and we will fully refund your money. And to make sure you're satisfied with the final product, your written agreement with us entitles you to as many as three rounds of revisions. (Prices do not reflect 6% Pennsylvania sales tax.)
PLUS... When You Act Now, Get 3 Valuable Bonuses To Help You Sell Your Course
Bonus # 1 - Sales Video to Promote Your Course
Obviously, your online course won’t make you money unless people know about it, right? That’s why we’re going to kick-start your marketing for you by making a compelling sales video in which you talk about how your course helps people. We'll even give you a template to fill out to get started with the video's script. Crafting sales videos that work is a real art, and my team and I have gotten very good at it.
Bonus # 2 - Up to 4 Hours of a Professional Copywriter's Time
Writing copy that makes people want to buy from you is harder than you might think. That’s why we’re going to give you up to four hours of a professional copywriter’s time when you act now. She or he will put their wordsmithing to work for you, creating the script for your sales video from your template, and, as your remaining time permits, writing other copy you can use to get people excited about investing their money and time in your online course.
Bonus # 3 - Free Access to Recordings of our Traffic and Audience Building Blast-Off program (regularly a $2,997 program) to Help You Build Your Email List of Ideal Prospects for Your Course and Other Offerings
Once your online course is done and ready to launch, who will you sell it to? If you don’t have a ready-made audience eager to buy your course, it won’t do a whole lot for your impact or your income.
But don’t worry. As another special bonus, we’re going to help you grow your platform by giving you free access to the recordings of our Traffic and Audience Building Blast-Off training program.
Each recorded sessions lasts about two hours.You'll get proven, step-by-step "recipes" to follow for...
1. Building Your Email List & Following From Scratch
2. Promoting Your Book on Amazon & Turning Book Readers Into Course Buyers
3. Promoting Your Offerings on Facebook Using Both Free & Paid Methods
4. Growing Your Audience Through Blogging
5. Tapping Into Other People's Audiences to Promote Your Offerings
We sell the Traffic and Audience Building Blast-Off at a stand-alone cost of $2,997 — and we think that's a bargain, considering all the hard-won, first-hand knowledge we share.
But again, when you sign up to have us create your online course for you, you get access to the recordings of this special program at no extra cost.
Enroll Now And Get This Additional Bonus: We'll Also Help You Sell Your Online Course Using Webinars
Free Enrollment in our Virtual Presentation Profits online course (a $2,997 value) to Help You Use Webinars and More to Connect with Customers and Sell More of Your Books and Programs
Over the years I've used webinars (web classes), teleseminars, Facebook Live videos and more to sell more than $37 million worth of books and training.
I've launched a coaching program where I open my playbook of proven techniques and templates so authors and experts like you get the know-how you need to design and deliver winning virtual presentations.
I regularly charge $2,997 for this online course...
But when you enroll now, you will get the Virtual Presentation Profits Online Course for free!
Even More Free Bonuses For You When You Enroll Now
EXTRA BONUS #1 – Your Home Studio Jump-Start
Want to do video podcast interviews or record YouTube videos without leaving home? We’ll work with you to set up your own home studio using inexpensive equipment. We’ll also give you two extra hours of follow-up support if you need it.
EXTRA BONUS #2 – List-Building Social Media & Email Templates
To help you build a bigger list of people eager to buy your online course, we'll give you templates for social media posts and emails, as well as an extra four hours with a copywriter who can help you customize them.
EXTRA BONUS #3 – One-Hour Course Launch Consultation
You'll get an hour with one of the marketing experts on my team to help you plan the best way to promote your course.
Take Action To Get Started With Your Very Own Online Course
Selling an online course is one of the best ways you can generate more revenue while still making a huge, positive difference for your target audience.
It’s a win-win!
We are only accepting 25 clients right now, so if you’re ready to build your course with us, enroll today!
All the best,
Steve Harrison
PS – Remember, right now we've only got capacity to help 25 clients build an online course without even having to leave home, so grab one of these spots before they're gone. Don't miss out! Discover for yourself the HUGE difference an online course could make, for you and for those you serve. Have us build you your very own online course you can sell
Steve Harrison's Your Online Program Made Easy
is a custom service offered by Bradley Communications Corp.
390 Reed Road, 2nd Floor | Broomall, PA 19008
484-477-4022 | CustService@YourOnlineProgram.com
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